Digital Marketing Manager
You will join our client in shaping the next phase of growth for an iGaming operator delivering live casino games and sports events to Latin America. You will lead the Marketing Manager role from Spain in a hybrid setup, guiding strategy across Marketing, CRM, Events, PR, and Affiliates to drive acquisition, engagement, and retention. You will translate data into action, build performance roadmaps, and ensure campaigns deliver strong ROI. You will lead a small Media Buyers team, collaborate with product and commercial teams, and communicate clearly in Spanish and English. This role offers one vacancy and relocation is not offered; you must be based locally.
- Define and execute the overall Digital Marketing Strategy for LATAM aligned with growth objectives.
- Analyse market trends, economic indicators, and the competitive landscape to identify growth opportunities.
- Monitor supply and demand changes to anticipate customer needs and shifts in the market.
- Develop short- and long-term performance marketing roadmaps.
- Plan, execute, and optimise campaigns across SEO/SEM, Paid Media, Social, Affiliates, and other channels.
- Identify and develop new performance marketing channels to scale customer acquisition.
- Manage and prioritise the Media Buyers team to ensure campaign efficiency and ROI maximisation.
- Oversee budget allocation and ensure CAC, ROI, and LTV targets are met.
- Requirements: Proven leadership in digital marketing roles, ideally in iGaming, casino, sportsbook, or high‑performance industries.
- Strong expertise in performance marketing, acquisition strategy, and conversion optimisation.
- Experience managing media buying teams and performance budgets.
- Strong analytical mindset and data-driven decision making.
- Deep understanding of the Chilean market; LATAM experience is a plus.
- Strong leadership, communication, and strategic thinking skills.
- Languages: Fluent in Spanish and English.
Our client values inclusivity, offers a collaborative culture, and supports career growth across LATAM markets. If you are ready to lead and deliver in a fast-paced industry, join us in a role that blends strategic thinking with hands-on delivery.
