Head of Digital Marketing

In this role with our client, you will shape and execute digital marketing for their iGaming brands. Based on-site in Gibraltar, you will build the digital acquisition engine across paid search, programmatic, and SEO, guiding campaigns that raise brand awareness, engage players, and deliver measurable results. If you love fast-paced growth, have deep experience in regulated and offshore markets, and want to influence how brands appear across digital channels, this is your opportunity.

• Lead budget and channel management across paid search, display, programmatic, and SEO; monitor day‑to‑day performance; drive ROI against KPIs.
• Drive traffic growth in priority geos, ensuring tactics align with commercial goals.
• Strategise, plan, and optimise multi-channel campaigns; test, refine, and scale results.
• Analyse campaign data; translate insights into actionable recommendations to improve performance.
• Monitor industry trends, platform developments, and competitor activity to maintain a competitive edge.
• Collaborate with internal teams to enhance onsite user experience and journey performance; support cross-functional initiatives.

• 5+ years in a senior iGaming acquisition role, with hands-on sportsbook and casino experience in regulated and offshore markets.
• Proven track record of delivering and exceeding acquisition targets; experience managing multi-brand or multi-geo strategies.
• Strategic thinker with a creative range; able to set the vision and tune keywords, creatives, and funnels.
• Organised, fast-moving, and impact-driven; capable of juggling multiple projects while maintaining quality.
• Analytical and insight-led; comfortable with data platforms and turning insights into decisions.
• Strong communicator; able to influence stakeholders at all levels.
• Eligibility: Fluent English; right to work in Gibraltar; a bachelor’s degree in marketing, communications, or a related field is a plus.

The Gibraltar office offers private healthcare, quarterly performance bonuses, a well-being allowance, weekly team lunches, long-service rewards, and regular socials and off-sites as part of a collaborative culture.