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Head of Growth

Cosmo Currey
Marketing & CRMRemote

 Head of Growth, a senior, hands-on role where you own the growth function as the business scales its crypto gaming platform. Working remotely with global reach, you will partner with the Founder & CEO to shape and execute a data-driven growth strategy across markets, audiences and channels. You bring commercial drive, sharp analytics, and a track record of scaling digital consumer platforms.

Your responsibilities include:

  • Develop and execute the overall growth and customer acquisition strategy
  • Scale acquisition across paid media, organic, affiliates, creators and influencers, partnerships, communities and emerging channels
  • Own key metrics including CAC, LTV, retention, attribution, cohort performance and ROI
  • Design and manage a structured programme of growth experiments across channels and markets
  • Manage marketing budgets and optimise capital allocation based on performance
  • Lead, manage and develop the existing marketing team
  • Identify hiring requirements and build out the growth function as the company scales
  • Work closely with Product and Engineering to improve conversion, retention, referrals and player engagement
  • Identify and evaluate new GEOs, audiences, partnerships and distribution opportunities
  • Build scalable and repeatable acquisition channels
  • Establish robust marketing analytics, reporting and attribution frameworks
  • Translate strategic growth opportunities into clear execution plans
  • Continuously evaluate channel performance and identify opportunities to improve efficiency and ROI

Your profile

  • Commercially minded, entrepreneurial growth leader with a proven track record of scaling digital businesses
  • Experience scaling a startup, digital consumer business or high-growth online platform
  • Strong experience building and scaling customer acquisition channels
  • Advanced understanding of CAC, LTV, retention, attribution and unit economics
  • Experience managing significant marketing budgets and allocating spend based on performance
  • Strong analytical skills combined with a creative approach to growth
  • Experience leading lean, high-performing marketing teams
  • A hands-on approach and ability to operate in a fast-moving startup environment
  • Strong understanding of modern digital distribution, online communities and internet culture
  • Experience working cross-functionally with Product, Engineering and Creative teams
  • A demonstrable track record of personally contributing to user or revenue growth

What you'll be joining

This is a chance to join a bold crypto gaming business at a key stage of its development. You will take substantial ownership of the growth function and have the opportunity to build the channels, systems and strategy needed to accelerate global player acquisition, engagement and retention.

All of this is in a remote, globally accessible setup. You will collaborate with a passionate, entrepreneurial team and shape the next chapter of growth for our client.

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