Head of SEO

Overview

As Head of SEO / Organic Acquisition you'll lead the growth of multiple international iGaming brands through search. 

Owning the full organic acquisition strategy, the position shapes a resilient search ecosystem that includes brand protection, affiliate ecosystem analysis, satellite networks, and competitor interception. This is a hands-on role where you design and execute strategies, manage technical SEO, and work with product, engineering, CRM, affiliates, and external partners to lift visibility and drive growth across markets.

In this role, you combine strategic thinking with practical execution to stay ahead in fast-moving search environments, where domain stability and affiliate ecosystems require careful navigation. You will be accountable for organic performance across multiple brands and markets, and you will mentor and coordinate cross-functional teams to deliver measurable results.

Role

• Develop and execute the full organic search strategy across all brands and markets.
• Drive brand search dominance and SERP control.
• Monitor affiliate ecosystems and competitor search strategies.
• Lead link authority and backlink growth strategies.
• Develop satellite SEO site strategies for traffic capture.
• Drive long-term organic acquisition growth.
• Brand Protection & SERP Control
  • Monitor brand SERPs and identify brand hijacking.
  • Manage brand protection domains and mirror strategies.
  • Coordinate domain migration and search visibility strategies.
• Satellite SEO Network Development
  • Develop internal SEO satellite websites targeting brand and competitor queries.
  • Identify high-intent search opportunities.
  • Coordinate development and content teams.

Candidate

• 6-8 years of SEO experience with at least 3 years in iGaming or highly competitive industries.
• Experience managing large-scale SEO projects across multiple domains.
• Deep understanding of affiliate SEO ecosystems.
• Advanced in organic acquisition growth and Brand SERP dominance.
• Experienced in reducing traffic leakage to affiliates and increasing search visibility in key markets.