Marketing and Campaign Lead

Our client is seeking a senior Marketing and Campaign Lead to run marketing delivery across their gaming brands in Africa. This is a highly operational role that turns commercial priorities into live, measurable campaigns across digital, retail and outdoor channels. You will work alongside the in-house Creative Marketing Specialist who owns design and creative output. Your focus will be campaign planning, rollout, media buying, supplier management and performance, ensuring marketing activity lands flawlessly in-market.

Location: Cape Town (preferable) / Hybrid. 

Key responsibilities

• Campaign Planning & Rollout: Own campaign calendars and promotional schedules across online and retail; Translate product, trading and commercial priorities into executable campaigns; Manage go-live timelines across countries and channels; Coordinate cross-functional delivery with operations, BI, CRM and retail teams.
• Creative Collaboration (Non-Design Role): Brief the Creative Marketing Specialist and Design department clearly; Ensure creative output meets campaign objectives and regulatory standards; Manage revisions and approvals — without personally producing artwork; Protect brand consistency across channels.
• Media Buying & Outdoor Advertising: Manage relationships with billboard companies, mall media, transit advertising providers and digital networks; Negotiate placements, rates and flighting schedules; Oversee production, printing and installation; Control budgets and delivery timelines.
• Retail Marketing Execution: Drive shop campaigns, activations and branding rollouts alongside country marketing and management teams; Coordinate POS distribution and retail compliance; Support new shop openings and rebrands from a marketing delivery perspective.
• Performance Tracking: Track acquisition, conversion and retention results; Work with BI and CRM teams to analyse ROI; Present performance updates to senior leadership.

What we’re looking for

• Experience: 6+ years in senior marketing roles; Strong preference for regulated gaming / betting / casino experience; Hands-on experience with multi-country campaigns, outdoor advertising, and media buying, retail rollout, and agency and supplier management.
• Profile: Commercially sharp and execution obsessed; Organised, deadline-driven and calm under pressure; Confident dealing with suppliers and media owners; Comfortable operating in fast-growth African markets.