Senior Paid Social Specialist

You will join our client, a fast-growing digital marketing company helping regulated online gambling brands reach customers across the UK and beyond. We are looking for a Senior Paid Social Specialist to lead paid social strategy and execution from our London office. You will own campaigns across affiliates and comparison sites, working with multiple brands to improve performance in a highly regulated sector.

Key responsibilities

• Plan, launch, and optimise paid social campaigns across Meta, Snapchat, X, Reddit, TikTok, and emerging platforms, driving traffic to affiliate and comparison site properties within our brand portfolio
• Manage certification and whitelisting processes required for compliant campaigns in a regulated vertical
• Own campaign performance end-to-end, including creative testing, audience strategy, bid management, and budget pacing against ROAS/ROI targets
• Run structured A/B testing on creative, ad copy, and landing pages to improve conversion rates
• Forecast and manage paid social budgets across multiple markets and geographies
• Build and manage retargeting audiences, including uploading CRM/first-party data where compliant
• Partner with Affiliate Network and CRM teams to align paid social activity with broader acquisition and retention strategy
• Stay current on platform compliance and advertising policy requirements for regulated verticals; flag risk early
• Use AI tools to streamline creative production and speed up testing cycles

Requirements

• Minimum 3 years' hands-on paid social experience, with proven work on affiliate or comparison site properties; in-house experience at an affiliate business is required
• Experience in regulated or high-compliance verticals (e.g. gambling, sports betting, crypto) with direct experience navigating certification/whitelisting (Google, Meta, or similar)
• Strong hands-on experience across Meta, Snapchat, X, Reddit, and/or Telegram
• Comfortable managing budgets against ROAS/ROI targets across multiple markets and brands
• Experience with retargeting and CRM/first-party data uploads
• Proficiency in data analysis, turning campaign data into actionable optimisation decisions
• London-based and able to work from our London office
• Nice to have: exposure to affiliate network management and/or CRM alongside paid social
• Experience with regulated US market of Sports Betting and Casino is an asset

What we offer

• Competitive benefits and performance-based incentives
• A collaborative and energetic team culture
• Team-building activities and company events
• Ongoing professional development and growth opportunities

This is an on-site, London-based role.

Join us at our client and become part of a vibrant team shaping the future of media engagement in online sports betting and casino. If you are passionate about driving results, leading teams, and making a meaningful impact, we would love to hear from you.